With the possibility of increased profits in the Horror Movie genre, Sony wants to create their niche.
Partnering with a company called Ground Control to launch Horror Lab, they will produce “horror genre proof-of-concepts”, which are essentially are short films that can be tweaked into a possible full length feature. As reported by Deadline: Horror Lab “aims to collaborate with burgeoning filmmakers to produce horror shorts with the primary goal of developing new, original content into feature films.”
Horror shorts have become a huge source for feature films in recent years. Oculus, The Babadook, Mama, Lights Out and more all originated as short films before being adapted into full-length scary movies.
By developing the shorts themselves, Screen Gems will be cutting out the middle man, so to speak, and already owning the concept. With this plan, Horror Lab can likely release the shorts online first, see which titles gain traction and go viral, and then go from there.
Scott Glassgold, who is the founder of Ground Control added: “With proof-of-concept emerging as a reliable source material for feature films, the aim is to work with filmmakers at the incubation stage to help actualize their concepts and grow the material organically through the development process.
“We are providing a one-of-a-kind launch pad for horror filmmakers and films of tomorrow.”
This sounds like a great way to open doors for Indie film makers, and very exciting. As a fan, this would be a fantastic opportunity to see ideas that may likely never cross over - Yet on the flip it can create so many possible issues.
Let's hope Sony has the best of intentions - it will be very interesting to see their impact on a new age of Horror.
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